On the Find A Photographer site you have a page of your own, saved with your images, URL and keywords. Your page is carefully crafted to help you make an impression when researchers view it and to maximize Search Engine Optimization.
Google and Bing routinely puts FindAPhotographer.us at or near the top of the list. That means Google, Bing and the other search engines are scanning this site on a regular basis. It means that sites linked from within Find A Photographer are going to be noticed too.
A unique and important aspect of Find A Photographer is that it saves multiple links to your web site, including your page, designed specifically for search engine discovery.
It's a fact that search engines decide if your site is important is by how many other sites link to yours. They also consider the ranking of the sites that are linking to yours.
From Google: "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."
From Link Popularity Explained: "The best and most effective way of increasing your search engine rankings is working to improve your web site's link popularity. This can be achieved by getting as many inbound, one-way links as you can from quality sites such as directories."
In addition to the value of simply having a listing that links to your site, an Enhanced Listing allows you to enter additional keywords of your own to be saved within your HTML page on this site. That leads to additional information that the search engines do see and use in their indexing.
Want some Keyword help for your page and/or for your own web site? See Google Adwords. The best keywords for you are the ones with the most favorable ratio in number of searches and the least competition.
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